Creative + production
Align.Strategy + people.
Connect ambition, talent and execution through senior leadership, the right partnerships, and clear decisions.
Ideas need alignment.
Syncframe helps studios, production companies and agencies connect creative ambition to execution, with clearer decisions, workflow efficiency and a repeatable path to new business.
Start a conversation ↗Led by a former SVP Creative at WildBrain Studios.
01 / Core model
Three ways to move creative businesses forward.
Workflow + operations
OptimizeSystems
Remove friction from how teams work.
Opportunity + growth
GrowBusiness development
Build a repeatable path to opportunity.
Creative org + leadership auditProduction workflow reviewSlate + partnership strategyFixed scope, clear deliverables.
02 / Services
Services.
Alignment Sprint
Connect ambition, talent and execution through senior leadership, the right partnerships and clear decisions. Find where roles overlap, leaders are stretched and no one owns how decisions get made—then leave with a decision-flow map, priorities framework and leadership playbook.
Workflow Audit
Find where senior talent is buried in repeatable work and determine how to put the money and effort where it matters most. AI use cases can be considered with clear ownership and human review.
Growth Engine Build
Turn opportunity into a system, not a scramble. Get a researched target list, an outreach and follow-up workflow, and a simple way to track your pipeline.
Creative Development + Supervision
Ensure your project’s health, artistic integrity and market valuation from development through production.
03 / The pressure points
Where ambition meets complexity.
Creative excellence is defeated when the system around it fails.
Syncframe works at the gaps between strategy and execution—where clarity, momentum and opportunity are most often lost.
01
Creative ambition and production reality drift apart.
Priorities blur, decisions arrive late and teams spend energy resolving avoidable friction.
02
Senior talent gets buried in repeatable work.
Information is fragmented, handoffs are inconsistent and high-value people become the system.
03
AI activity lacks an operating strategy.
Tools multiply without clear use cases, ownership, human review or measurable benefit.
04
Growth depends on heroic effort.
Promising leads go unresearched and business development happens reactively instead of systematically.
05
Great people, unclear structure.
Roles overlap, leaders are stretched thin, and no one owns how decisions get made.
04 / Process
How we work.
Listen
We start with your team, your projects and the places work gets stuck. No assumptions, no templates.
Diagnose
We name the real bottleneck and agree on what a good outcome looks like before anything gets built.
Build
We put the fix in place with your team, so it keeps working after I leave.
Every project ends with a named deliverable and a clear handoff.
How I work
Creative work runs on trust.
Great productions are built on long-term relationships. I've built them with creators, recruited series directors and senior department heads, and worked directly with partners at Netflix and Apple TV+. Then I build the structure that keeps everyone aligned.
05 / Selected work
Creative leadership at scale.
Projects I've helped lead.
06 / Experience + credibility
Let's build a culture and process around creative excellence.
Syncframe's roots are in animation and premium entertainment—a proving ground where creative judgment, talent, technology, schedules and budgets must work as one. That experience now supports studios, production companies, agencies and other creative businesses.
24+ yearsCreative and studio leadership across animation, development and premium streaming content
SVP CreativeFormerly at WildBrain Studios—one of North America's leading animation studios
Sonic Prime20M+ complete viewings of Drop 1 delivered on Netflix
PeanutsCo-led the creative relaunch of Peanuts content for Apple TV+
Operational organizationIntroduced studio-wide OKRs to boost creative capability. WildBrain has since greenlit its first CG feature film.
Founder
Logan McPherson
Logan spent 24+ years in animation as an editor, director and SVP Creative, leading teams on Sonic Prime, Slugterra and Peanuts for Netflix and Apple TV+. Syncframe brings that operating experience to creative businesses that want better decisions, stronger systems and room for their best work.
He recruited and built senior creative leadership, and put in place the operating rhythm to keep those teams aligned.
Recognition on projects I've led
Children’s & Family Emmy AwardSonic PrimeExecutive Producer
Annie AwardA Summer MusicalExecutive Producer
Annie + Leo AwardsOne-of-a-Kind MarcieExecutive Producer